Connectivity changes ahead for True Wireless Earbuds, says SAR Insight

True wireless stereo (TWS) earbuds account for almost half of all headphones sold, according to the latest market analysis from SAR Insight & Consulting, which said this figure will rise to more than 75% in 2025.

Data collected for ‘True Wireless Stereo (TWS) Earbuds, 2020 Update—Market Growth, Market Shares, Technologies Used’, shows that while a range of technologies has driven the market to date, there is every sign that this will continue with further technological developments.

For example, the report’s author Joe Murray said the use of voice assistants in mobile devices has become prevalent since the introduction of the smartphone.

“This has carried over to the earbud market with over 58% of devices being voice enabled,” he said. “Furthermore, this could help pave the way for TWS earbuds to work independently from phones, allowing users to connect directly to the cloud.”

Currently, all TWS earbuds use Bluetooth as a means to communicate with a source device. However, as devices distance themselves from smartphones, they will begin to use Wi-Fi and cellular data to stream directly to the cloud. SAR predicts that this could happen within the next decade.

“It is an exciting time for this market sector because new market entrants are helping to drive down prices while offering consumers a greater array of benefits,” Murray said. “This offers opportunities for component suppliers because the market leaders (such as Apple) are starting to see their market share erode to greater competition.”

Related Articles

EnOcean Alliance / iaconnects / Digital Catapult

EnOcean Alliance / iaconnects / Digital Catapult

Installing EnOcean energy harvesting wireless solutions in leading UK's leading agency for the early adoption of advanced digital technologiesVIDEO FEATURE Incisor.TV visited Digital Catapult with the EnOcean Alliance and it's partner iaconnects. Digital Catapult is a...

EnOcean Alliance and Aruba partner for Hyper Aware Smart Buildings

EnOcean Alliance and Aruba partner for Hyper Aware Smart Buildings

Incisor.TV was delighted to be invited to create a video record of the recent announcement from the EnOcean Alliance and networking giant Aruba. The video above shows Vince Holton talking with Troy Davis of EnOcean, and Aruba's Michael Tennefoss.   Aruba, a...

Busting the Internet of Things Myth

Busting the Internet of Things Myth

Will there ever be 50 billion installed IoT devices???Professor William Webb has contributed to Incisor.TV features many times, and is one of the most knowledgeable spokespersons on matters Internet of Things - both the original concept and the industry that has built...



Submit a Comment

Your email address will not be published. Required fields are marked *

Stay Up to Date With The Latest News & Updates

News By Email

This site is continually updated with new videos, features and news. Subscribe here for regular updates sent directly to your inbox!

By submitting this form, you are consenting to receive marketing emails from: Incisor, Click I.T. Ltd, Rake, GU33 7JR, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Our Sponsors

Incisor.TV partners with leading organisations in the technology sector.

Follow Us

And stay up to date with our news! We are active across the key social media platforms – please do follow us!